This is a chain of luxury restaurants and is on the rise of Vietnam due to product quality and unique business model, scalable. Long strategy of the company will continue to replicate restaurants in Vietnam and abroad through the sale of franchise and business cooperation.
In the first 2 years, through the first noodle shop, Pho 24, a strong focus on building uniformity throughout all phases of business operations for the purpose of Pho 24 strong foundation for the franchise term strategy term future. In other words, Pho 24 selected direction to focus on quality and depth of the general business model and franchise model in particular before expanding the width.
To ensure the legal procedures are tight in the first place, Pho 24 has invested significantly in the process of trademark registration and abroad, lawyer consultants drafting the franchise agreement sample ... The stage of organization, training, training is also taking steps to prepare the transfer and can effectively support the purchase of franchise partners. Pho 24 decision to apply the franchise business model, in which the partners bought the franchise brand franchise and is used to guide and train details how the organization, administration and management model Pho 24 restaurant has proven successful in the past 2 years.
Training programs for Pho 24 franchise partners to buy time for 2-3 weeks, including training at the training center of the group in the form of classroom theory and practical work at noodle shops. Buying a franchise partner is required to send at least one administrative staff, a kitchen and a staff representative to the training center to be free. The staff will then along with a team of corporate professionals trained all staff remaining franchise stores. Our Team of this Group will be present at the first franchise store opening and after at least 3 days.
To be granted the right to use trademark and operating a restaurant recipe Pho 24 with uniform standards, buying a franchise partner must pay the franchisor a Pho 24 initial fee (paid once only) plus a monthly fee. This monthly cost is the cost of using (or rather rent it) brands, trademarks and other support services such as promotions, advertising, marketing, training, consulting, ... from business owners Pho 24 performance during the five years of the franchise contract.
Due emphasis should develop depth before Pho 24 to accept the replication rate is much slower than the business needs of the market, and this also creates a risk to the franchisor: the the risk of competitors copying its business model. To cope with this risk, the franchisor Pho 24 just to polish their brand and build it strong because only brand that can not be copied. Network marketing and advertising coverage throughout the country is also an advantage that the new competition can not compared.
One of the tactical importance of branding Pho 24 is the continuous strengthening of stability and uniformity of chain restaurants, especially for food quality, service quality, interior, employee uniforms, signs and virtually all of the tools and equipment in the shop, though very small. Build a common culture throughout the company's class (central office, the company's stores, franchise stores ...) are also top priority.
The core management force is calculated based on size companies that want to strive for at least 2 to 3 years later. In other words, the policy must always prepare corporate training and recruiting sufficient skilled personnel and have experience relevant to companies willing to take 2-3 years time, not when you need a new start recruitment. Thus the cost of the administration, operating ahead always seems to be bulky compared to the noodle shop business!
One of the biggest challenges facing Pho 24 in the process lies in the franchise without the franchise partners who bought the operator of franchised restaurants. Indeed, despite all the restaurants are franchised to comply with the standards of Pho 24, but if the owner does not care or lack of experience because only a single investor is difficult to make decisions Such right and franchise business model will not achieve optimal results, influenced more or less to the overall brand image. Conversely, in some instances where buying a franchise partner with experience in the areas restaurants tend to do their way, since his was so pure.
Training staff or management staff training is not difficult, and guide the new franchise restaurants is really a big problem because they both are just as investors and partners often do not have much time employees. And for the food industry, the bartender plays a crucial role. Therefore, the study documents and interview to "choose to send in gold" to buy a franchise partner must be placed on top. But like the selection of employees, whether the test was over very carefully, but companies can still choose the "wrong" people. And this is a risk, a price to pay for the franchisor to sell franchises.
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